Yak, Wool, Cashmere, and the Land It Comes From

01 · The Mission

Protecting the pasture and growing the fibre economy are the same task

Our mission is to grow Mongolia's wool and cashmere industries and protect the rangelands they depend on — not as two separate goals, but as one.

We believe a healthy pasture and a valuable fibre economy are not in competition. When herders are paid fairly for quality over quantity, when raw material stays connected to its origin instead of disappearing into an anonymous supply chain, and when success is measured by more than herd size, the incentive to overgraze weakens. That is the shift we work toward: from more animals to better animals, from raw export to finished value, from opaque sourcing to full traceability.

Concretely, this means supporting sustainable pasture management and rangeland restoration, working toward a verified Responsible Production Standard for Mongolian natural-fibre products, and building the tools — like a Digital Product Passport — that let every product carry proof of where it came from and how it was made. It also means funding this work ourselves: through Wollken Studio, we prove that responsible, traceable Mongolian fibre can succeed as a business, not only as a project dependent on outside funding.

The goal is a wool and cashmere sector where growth and preservation move together — where the next generation of Mongolian herders inherits land that can still support them.

Read the full case for rangeland responsibility →